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Posted by Priya on June 3, 2019
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1355 Market Street, San Francisco

The Challenge1355 Market Building Exterior

SF Mart is a 1.3 million square foot complex that housed over 300 tenants in the wholesale furniture industry. The building was in last place behind the Dallas and Atlanta wholesale furniture markets. The challenge was to increase the building tenancy, position the building to be the leader in the regional marketplace, and to attract additional traffic to the wholesale mart to shop for the tenants’ merchandise.

The Solution

David Polatnick was relocated from New York City to re-direct the marketing and lease strategies. He analyzed the current tenant mix and recognized an opportunity for diversification. He also applied an innovative marketing campaign, flying in buyers from across the country for $99 round-trip to shop the complex.

The Result

The building moved from last to first place ahead of the Dallas and Atlanta markets. The complex became one of the crown jewels of the owner’s $5 billion portfolio.

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